TikTok had a desire to expand out their audience demographics to include men and women up to age 35. The goal of this campaign was to spike interest in using TikTok amongst users between ages 21-35. We researched hot topics for those age brackets and then produced video displaying how TikTok could be used to learn something new relevant to those topics. The creative output was a series of catchy, quick video ads to show the variety of content on TikTok, particularly beyond dancing and what younger audiences use the platform for.
