Global design enabled through product storytelling.
As an Art Director on the Creative Center of Excellence team at Salesforce, I spearhead art direction, creative project management, and design for several high-visibility brand touchpoints and enable our design standards internationally. I lead visual storytelling for the home page, product pages, event pages, and the company blog. I develop the weekly vision for the Salesforce.com home page and craft updated designs with product partners based on their goals. I also support the investor relations team to ensure our brand remains a leader amongst SAAS companies. In 2022, I was the art director for the design of multi-channel campaign assets for Dreamforce. I ensure that my team at Salesforce maintains brand standards and drives continuous improvement in our UX/UI and storytelling through design.
