A next-level omnichannel product launch

Samsung needed graphic support for display advertising for the launch of the new Galaxy S21 Ultra 5G.  The goal of this campaign was to drive awareness of the new product, its new features and to drive site traffic.  The target audience for this product launch was Samsung and non-Samsung users ages 25-45.  The creative output was video ads, static display ads and a product landing page.

Client: Samsung
Date: January 2021

  • Motion Design
  • WordPress Page Builder
  • Social/Display Content
  • Performance Marketing

The Results

  • 7% display ad CTR
  • 2:44 average time spent on page
  • Successful product launch for “go to market” strategy

Skills

Figma
Photoshop
After Effects
WordPress
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