Global awareness campaigns for gaming

Minecraft wanted to launch a series of motion graphics and social media videos to mimic the user experience of Minecraft. The goal of the campaign was to drive awareness around the game and give users a sound and site experience that would inspire them to want to play. I highlighted certain points of the games that were rated highly in user testing and created mini-experiences for those moments. The target audience is male and female, ages 13-28. The creative output was 25 online video and display ads in 10 different languages.

Client: Minecraft
Date: July 2021

Motion Graphics
Design/Copy
Social/Display Content
Performance Marketing

Minecraft_Static_Easy&Fun_1080x1080 V1

Minecraft_Static_NetherUpdate_1080x1080

Minecraft_Evergreen_Social_1080x1080_Set3-aquatic

Minecraft_Static_Mobs_1080x1080

Minecraft_Evergreen_Social_1080x1080_Set1-Mobs

Minecraft_Static_Creative_1080x1080

The Results

30% increase in CTR from previous campaign
Client requested more experiences upon asset delivery

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Skills

After Effects

Illustrator

Photoshop

Analytics

Minecraft_Static_Survival_1080x1080

Minecraft_Static_Mobs_1080x1080

Minecraft_Evergreen_Social_1080x1080_Set5-biomes

Minecraft_Evergreen_Social_1080x1080_Set4-hidden

Minecraft_Evergreen_Social_1080x1080_Set2-village

Minecraft_Static_NetherUpdate_1080x1080