Tech solutions to help save the planet

Hitachi has several initiatives to help reduce its carbon footprint and impact on the planet. The goal of this campaign was to drive awareness of their social innovation initiatives and how their company is working with manufacturers to deliver solutions that are more eco-friendly. The target audience is C-level and mid-level executives, within the manufacturing industry, ages 45-65. The creative output was a video featuring the Rainforest Connection Partnership, display ads, and the social innovation landing page. I used brightly colored imagery, contrasted with Hitachi’s signature black and red to drive clicks.