A creative vision for “Back-to” culture

Emergen-C wanted to launch a campaign to highlight the culture of “getting back to life” in a post-pandemic world. The goal of this campaign was to drive awareness around their immune-boosting products, as well as the value and reassurance they can bring to people wanting to lead healthy, active lives. The target audience is male and female, ages 25-45. The creative output was video, display and print ads. I utilized their signature bright palette for the adult and kids vitamin products to capture attention. For the adult products I utilized active lifestyle imagery and for the kids line, playful illustrations.