Reimagining a basic human necessity

Culligan wanted to launch an educational campaign to share the value of clean water and modern tech with water purification. The goal of this campaign was to drive awareness around their water purification products and the user-friendly tech to support Culligan products. The target audience is homeowners, median income $60k- 120K/year, ages 35-45. The creative output was educational content in the form of videos, ads, social posts, infographics and landing pages. I utilized a blend of product images, user interfaces and signature Culligan graphics to present a modern, yet approachable brand impression.