Driving traffic using performance marketing

Cox wanted to create organic traffic to their site to ultimately convert potential customers into using their services. We took an approach that leverages content with user searchability that isn’t overly product/service promoting. Using articles packed with SEO keywords, we created a series of information guides that were useful to a majority of customers and non-customer. This allowed an opportunity to build trust and give the potential customers value, which increased overall conversion. Each of these guides consisted of 4 articles (copy and LP dev), a pillar page, and an infographic, social/display content. We created 10 guides for the entire series.