Awareness campaigns for CPG product launches

A CPG campaign featuring new 2 for $5 promotion. Target multiple segmented audiences ages 18-49 by using a mix of Burger King’s authentic past and their new, exciting future.

Attention-grabbing, product spotlight video ads with powerful audio and playful animation to encourage click-throughs to BK app to increase LTV with rewards program.

Burger King provided some assets from an outside production company for the 2 for$5 rollout. We added some new b-roll for a more engaging ad and re-cut at 4:5, 1:1, and 16:9. With the addition of quick social ads featuring 2 for $5 promotion to pique interest and create user value. Cross-demographic creatives for this retro themed promotion.

Client: Burger King
Date: Oct 2021

  • Motion Graphics/Video Editing
  • Design
  • Social/Display Content
  • Videography

The Results

  • 10% increase in CTR from the previous campaign
  • Client preferred my cuts over their production team’s
  • The client requested more experience upon asset delivery

Skills

After Effects
Illustrator
Photoshop
Video Editing

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