Creative Solutions to a Pandemic-Impacted Business

Bass Pro Shops is known for its unique in-store experiences, which mimic the great outdoors. But when the pandemic hit that changed the landscape for this household name. The goal was to bring the in-store experience to online shoppers while being product-focused to drive sales. The target audience is males between 35-65 who use BPS products to live an active lifestyle. We broke down the site into four categories Hunt, Fish, Camp, and Boat which allowed us to segment the creatives and ads nicely across all product lines. Then we created ads using beautiful images, sound engineering, and a few AE tricks that brought a multi-product experience to the shopper while immersed in nature images and sound.